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HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service.
For nearly 3 years, I've had the pleasure of working with HubSpot and Mono Animation to make instructional videos for the HubSpot YouTube channel that focus on educating small business owners about digital marketing strategies.
During this time, we created over 100 videos together and doubled the number of subscribers on the HubSpot Marketing YouTube channel, growing from 203k to 412k. This is an astounding amount!
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Our workflow goes like this: after getting the script and recordings from the client, my responsibilities are to review them and recognize the elements required for illustrating the video's story in an appealing, engaging, and, most importantly, educational way. Then I edit the video according to the script, designing and animating all of the visuals to represent the client's visual branding, and finishing with tracks, sound effects, and transitions to give the video rhythm and life.
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It's a position that allows me to use video content production abilities from start to finish, including creation, editing, motion, color, and sound design.
Credits:
Studio | Mono Animation
Client | HubSpot
Script | HubSpot
Talent on screen | Jamal Meneide
Edit, Art direction, Motion Graphics Design and Sound | Luanna Nepomuceno
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